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Subject: Market Farming
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- From: "Del Williams" <delannw AT dlogue.net>
- To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
- Subject: Adverrtising the Farmers' Market
- Date: Tue, 22 May 2001 11:28:36 -0500
I just had to pass this along with the current discussion on
promoting locally grown produce.
Our market is placing two ads in the local paper (Wednesday
Food Section and Friday Weekend Events section) for the opening day at the
market - May 26. The ad announces the market opening, our location, date,
time, etc. and thanks our 20 local business sponsors. The ads are 3
columns X 8" and will cost approximately $500.
When I received a faxed copy of the ad for proofing this
morning I couldn't make out the produce graphic and it kind of looked like
sliced oranges. But I called the paper and said, gee, we're a
locally-grown-only market and we can't sell citrus so take out or change the
graphic to tomatoes or corn. The designer and I got a good laugh out of
that but maybe that says something about educating the public about the meaning
of locally grown.
Farmers' markets are not grocery stores and we do need to
promote and educate everyone about what we grow and what we do. The
designer admitted it was a dumb mistake and said she couldn't believe she had
selected that graphic.
Moral to the story: Always proofread your promotional
materials.
Del
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Adverrtising the Farmers' Market,
Del Williams, 05/22/2001
- <Possible follow-up(s)>
- Re: Adverrtising the Farmers' Market, jay gee, 05/22/2001
- Re: Adverrtising the Farmers' Market, Liz Pike, 05/22/2001
- Re: Adverrtising the Farmers' Market, jay gee, 05/24/2001
- Re: Adverrtising the Farmers' Market, Del Williams, 05/29/2001
- Re: Adverrtising the Farmers' Market, Liz Pike, 05/29/2001
- Re: Adverrtising the Farmers' Market, Del Williams, 05/30/2001
- Re: Adverrtising the Farmers' Market, jay gee, 05/30/2001
- Re: Adverrtising the Farmers' Market, jay gee, 05/30/2001
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