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market-farming - Re: Lead pricing

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Subject: Market Farming

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  • From: "jay gee" <jgj23 AT mindspring.com>
  • To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: Lead pricing
  • Date: Thu, 12 Apr 2001 01:18:28 +0000


Hey Marlin,

Rather than spending your energy making up
Reg. Price/Sale Price tags for your products,
invest some time in writing out a detailed description
of all the TLC that goes into producing your
crops for sale.

Write out the facts, sparing no detail on your
first draft. Target your final draft at between
700 to 900 words. Format in 12-13 pt font
such as Times New Roman, Century Gothic
or Arrus Bold Titling. Page size of 8 1/2 x 11.

Things to include in separate paragraphs:

1.) Describe your farm and location;
2.) Describe when the crop was planted
and when it was harvested;
3.) Describe how it was fertilized, tended,
irrigated, and harvested;
4.) Describe how it was brought to market;
5.) Describe the farm family and workers
who make this crop possible;
6.) Explain that though the price charged
for your product may be higher than that
in local supermarkets, your crop is fresh,
not factory farmed, etc.

If it makes sense to write up such an information
sheet for a variety crops, do so. For each crop
use a different color of paper.

Print off a fresh supply of "crop flyers" before each
market and offer the flyer(s) in full size, see-through
plastic brochure stands on your selling tables.
Such brochure dispensers can be purchased at
Staples or Office Depot and many local stationers.

If you bag your crops for buyers, place a flyer in
the top of each bag. Be sure to mention if you
have a roadside stand at the farm. If you have
a web site, encourage visitors by stating your URL.

Good luck! FYI, research on consumer buying
behavior consistently reveals that "getting the
lowest possible price" ranks third or lower on the
average shopper's agenda. Consistently most
important is getting high quality and good value.

Success at market to you all,

Jay Gee
not a farmer, but interested in farming







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