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  • From: Marcie Rosenzweig <fullcircle AT jps.net>
  • To: csa-l AT prairienet.org, market-farming AT franklin.oit.unc.edu, sanet-mg AT sare.org, doodles AT netins.net, mcline AT utsa.edu, hmm1 AT cornell.edu, iffs AT nal.usda.gov, campaign AT SUSTAINABLEAGRICULTURE.NET, "Andy Watkins"<andy_watkins AT rm.fcic.usda.gov>, William.Murphy AT kcns57.fcic.usda.gov, Dale.Miller AT kcns57.fcic.usda.gov, Niusha.Ghandchi AT mail.doc.gov, direct-mkt AT maat.reeusda.gov, vanvranken AT aesop.rutgers.edu, sharon.nance AT ca.usda.gov, michael.mcelhiney AT ca.usda.gov
  • Cc: Vance Corum <vcorum AT pacifier.com>, ericgib AT earthlink.net, "Stephanie Olson"<soloson AT reeusda.gov>
  • Subject: New Farmers' Market Book and reviews
  • Date: Thu, 12 Apr 2001 10:09:32 -0700

Hi Folks,

With the usual cross-post apologies -

"The New Farmers' Market" by Vance Corum, Marcie Rosenzweig, and Eric Gibson is finally out. We're getting great reviews. To wit:

Got the book. Thanks. Wow. What a job you guys did!
—Robert Lewis, NY State Farmers Market Representative

I received the book and it is GREAT. Very practical AND inspiring!
—Dianne Stefani-Ruff, Manager, Portland Farmers Market

"The definitive guide to farmers' markets is here! Whether you're part of a large, successful, urban farmers' market or you are a beginning farmer who wants to start a market in your small town, or you are somewhere in between, 'The New Farmers' Market' is one book you need!" Look for Jean English's full review for Maine Organic Farmer in the June issue.

The New Farmers' Market' is the most comprehensive, pertinent source of information out there on selling at farmers' markets. The breadth of the topics, issues covered, real-life
information for all-size farmers' markets, and the in-depth presentation of material will be
very valuable for the farmers' market industry."
Randii MacNear, manager Davis Farmers' Market, CA

The New Farmers Market:Farm-Fresh Ideas for Producers, Managers & Communities
Written by Vance Corum, Marcie Rosenzweig, and Eric Gibson
8 X 10, 272 pps. ISBN: 0-9632814-2-9 $24.95 plus s&h

Part I (Selling at the Market), is about best products to grow and sell at the markets, recordkeeping, display, merchandising and much, much more.

Part II (Starting, Managing & Promoting the Market) covers every aspect imaginable of starting, managing and promoting the market: location, attracting vendors, rules and regulations, insurance, issues such as “farmer-grown,” Plus a 43-page chapter on market promotion.

Part III (The New Farmers’ Market) talks about educating the community about the value of fresh, local foods and farmers’ markets and about how farmers’ markets can serve the community.

A seven-page list of Resources is invaluable for locating scales, baskets, packaging materials, and much more!

Authors:

Vance Corum since 1979 has helped over 65 communities establish new
markets. He regularly consults with communitites to develop and publicize their markets.
Vance can be reached at vcorum AT pacifier.com

Marcie Rosenzweig farmed a market farm with multiple
sales outlets including local farmers' markets she helped establish. She
is also the author of Market Farm Forms, as well as a trainer and workshop leader.
Marcie can be reached at fullcircle AT jps.net

Eric Gibson is the author of the widely-acclaimed Sell What You Sow! The
Grower's Guide To Successful Produce Marketing and owner of New World Publishing. Eric can be reached at ericgib AT earthlink.net

If you are close to one of the authors, you may wish to order directly from them or

To order, send $24.95 + $4.50 S/H to: New World Publishing, 11543 Quartz
Dr. #1, Auburn, CA 95602, 530-823-3886. Credit card orders call
888-281-5170. Quantity discounts available. Book Trade/Library Orders
only: Order through Chelsea Green at 800-639-4099.



MARCIE A. ROSENZWEIG

FACTS
Farm & Agriculture Collaborative Training Services

(530) 885-9201
3377 Early Times Ln
Auburn, CA 95603
Full Circle Organic Farm




  • New Farmers' Market Book and reviews, Marcie Rosenzweig, 04/12/2001

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