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market-farming - Re: Why We Need Standards and Market Rules

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  • From: Liz Pike <pike AT always-online.com>
  • To: "market farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: Why We Need Standards and Market Rules
  • Date: Sun, 12 Mar 2000 13:01:34 -0500


On Sun, 12 Mar 2000 08:47:55 EST, you wrote:

>Dori----One other rule now in discussion among the initial participants is
>that we
>might also close it to people who have a full-time commercial sales location
>elsewhere. We probably won't limit ourselves this year -- we need all the
>volume we can get -- but eventually we might impose this limitation so that
>the market is an outlet for the little guys who have precious little
>oppotunity to otherwise compete with the big storefront places on busy
>roads.

Dori, be careful. You risk losing customers if you allow the big
boys, then suddenly decide not to. This is how the produce resellers
in our market got started--stupid market manager decided we needed a
large displayer--so she allowed these people who drive from the coast
of North Carolina to Atlanta Ga, to buy wholesale produce--20 hour
round trip several times a week. They now have the bulk of the
business and are so entrenched they will never leave and can't be
forced out.

Really market that "local, small grower" market--it is your hook--and
I know you know this--you maven of marketing!!!! ; ))))

Liz Pike
Morningstar Gardens
Pollocksville NC




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