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[Chad Ingham <chad AT chadwicksolutions.com>]

I recently purchased a 52" flat-panel TV that I want to wall mount.  I 
figure it goes something like: attach part of the mount to the TV, 
attach the other piece to studs in the wall (using a stud finder that I 
have), hang TV.  Voila, right?  Then I read in the Sony TV manual, in 
three places, that they strongly recommend that the wall mounting "be 
performed by Sony dealers or licensed contractors".  I don't know if 
this is cross-selling BS, overly protective product liability BS, or 
actually good advice.

So has anyone mounted a TV on their wall or had a service do it for 
them?  I think I can handle what seems like a fairly simple task but I'm 
concerned about ignorance on some important issue that could cause my 
new TV to be damaged.  But I'm also not looking forward to paying 
$300-$400 to a service like Geek Squad if I can wisely avoid it.

Thank you in advance for any info you have on this subject.