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  • From: Michael Czeiszperger <michael AT czeiszperger.org>
  • To: Internetworkers AT lists.ibiblio.org:"http://www.ibiblio.org/internetworkers/" <internetworkers AT lists.ibiblio.org>
  • Cc:
  • Subject: [internetworkers] Microsoft to sell personal information about customers to advertisers
  • Date: Wed, 16 Mar 2005 15:24:47 -0500

http://www.siliconvalley.com/mld/siliconvalley/11147957.htm

"Microsoft's keyword-bidding system is much like Google's. It pairs search results with sponsored text messages from advertisers. But, thanks to the diligent data gathering of various Microsoft products and ventures, it will offer advertisers slew of information about the consumers clicking on links, such as geographic location, gender, age group, and lifestyle segment. That's something that Google doesn't yet offer..."

Hmmm... I wonder how the Microsoft is gathering information and how their customers will feel about this information being sold?

___________________________________________________________________
michael at czeiszperger dot org | "Kindness knows no shame"
Chapel Hill, NC USA | -- S. Wonder





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