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  • From: Thomas Beckett <thomas AT tbeckett.com>
  • To: "Internetworkers: http://www.ibiblio.org/internetworkers/" <internetworkers AT lists.ibiblio.org>
  • Subject: Re: [internetworkers] for the tivio addicted
  • Date: Sun, 24 Aug 2003 21:29:49 -0400

David R.Matusiak wrote:
i knew i had seen this and i thought it came from this list. had been pruned from my saved messages tree, but wonderful google found it in an instant:

http://www.google.com/ search?q=certain+amount+tolerance&hl=en&lr=&ie=UTF- 8&safe=off&edition=us&sa=N&tab=nw

or more simply:

https://lists.ibiblio.org/sympa/arc/internetworkers/2002-June/005817.html
--
(quote)
> In an interview with [INSIDE] Magazine, Turner Broadcasting CEO Jamie Kellner
voiced this opinion on the issue: "[T]he ad skips . . .. It's theft. Your
contract with the network when you get the show is you're going to watch the
spots. Otherwise you couldn't get the show on an ad-supported basis. Any time
you skip a commercial or watch the button you're actually stealing the
programming."

That is utter bullshit. Television signals are broadcast far and wide and are available for anyone to watch or listen or turn their television off completely. Cable TV signals are paid for by the recipient.

Advertisers pay to get carried along with either kind of signal. They take the risk that the program they pay to "sponsor" is going to be watched or not, will be a huge success or a dud, that the audience will continue to watch between program segments or channel surf instead, or will just shut the idiot box off and go to bed. Advertisers assume that risk when they pay their money. Advertisers are aware of this and are continually seeking ways to make the advertising more interesting so that viewers won't just change the channel or go to the bethroom. Advertising is not a cost that audiences have to "pay" to watch the programming.

Save this for talking points for the next time you hear such garbage uttered by a TV executive or some nitwit in a bar.

TaB





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