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  • From: machett AT ibiblio.org
  • To: internetworkers AT lists.ibiblio.org
  • Subject: [internetworkers] ads in schools
  • Date: Sun, 20 Oct 2002 22:00:49 -0400

...watched a program on PBS/UNC-TV today about commercial advertising in
public schools. We're already well aware of the connection between companies
and universities, but this program addressed secondary level schools. Some
(few?) schools in the country take contracts with certain corporations, say
PepsiCo, to trade funding for in-school marketing. The pro is that schools
get a new source of income (these contracts are worth millions); the con is
that impressionable youth get bombarded by the company of (no) choice.

Any opinions?

-Alan




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