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  • From: Jonathan Walker <jonathan AT jonathangfwalker.com>
  • To: <chpac-staff AT lists.ibiblio.org>
  • Subject: Re: [Chpac-staff] FW: letterhead
  • Date: Sat, 25 Oct 2003 20:17:48 -0400

All,

I'd like to share a few thoughts that I have mentioned to Kate and Jeff and that Andrew has probably heard as well. These are the thoughts of a new commission member and have the advantage of a fresh eye and the disadvantage of a lack of history.

I, personally, do not think the current logo options are professional or creative enough to adequately represent the impressive charter of this commission. If we represented anything but an Arts Commission, we might be excused for lack of creativity or elegance of visual presentation. But we are an Arts Commission, and as such we will be judged, rightfully or wrongfully, by how we present ourselves. If we fail to engage, impress or intrigue our constituents in the one area in which we are supposed to excel, they are likely not to give us the benefit of the doubt that we deserve.

We can continue with developing our web site without a logo - there is much to do with content and navigation before detailed visuals come into consideration. The letterhead, business cards and brochures would have to wait.

I believe we should get off on the best foot possible - first impressions don't come twice. And, I think we should take the time to come up with a logo that we are all proud of. If we act quickly, there is much we could do before the end of the calendar year.

That said, I am willing to follow the consensus of the commission and go forward with a decision either to continue with one of the current designs or to develop another.

Thanks,
Jonathan

On Saturday, October 25, 2003, at 04:41 PM, Andrew Ross wrote:

Hey all. I just wanted to mention a couple of my recent thoughts on our logo and letterhead. First off, in light of our recent discussions about identity and possible changes to how we exist as a commission, the logo design has taken a different priority. I am guessing we are no longer looking for a logo to serve us for 5 or 10 years, since if we change the composition of who we are with the town, there's a good chance we will no longer be the "Chapel Hill Public Arts Commission".

This is neither good nor bad, it just means we have different needs for identity. Mostly, I think we need to really push our identity for who we are NOW as we look to convince others of who we want to be in the FUTURE. I think a logo is still very crucial to us as we promote who we are now, even though we're probably not looking at it for the long run of identity anymore.

I would like to ask that we make a good decision but also a quick decision on the logo, so that we can begin to use it right away and then put our focus on the other things we need to promote our identity and place ourselves in a strong position for future changes. Other things we can do after an accepted logo: get to work on creating a comprehensive and up-to-date web site, use the logo in any advertising or brochures, work on a newsletter to announce what we've been doing/are doing/and will be doing.

Also, thinking of uses for the logo, I am guessing we are going to want to do "self-printed" materials for now instead of paying printery costs and getting printery quantities for things like letterhead, business cards, and envelopes. What I mean by this is that we will probably at this point just build the letterhead into Word for printing on a regular color printer. And I'd suggest we for now just use blank business card sheets, again through a color printer, instead of a custom printed quantity of 500-1000. This does not look as good as professional letterhead and business cards, but having a logo and letterhead design incorporated will definitely still give us a nice look.

I know as a commission we have A LOT to think about recently, and a lot to work on. So hopefully we can be efficient with our decisions and work hard on our actions.

Andrew
____________________________
Andrew Ross Photography & Video
home: 919.929.9684
mobile: 919.260.7537
www.andrewross.com

On Thursday, October 23, 2003, at 11:45 pm, Jonathan G. F. Walker wrote:

Folks,
 
I would be interested in any comments, questions or suggestions you have prior to the meeting. You can reply to all, reply to me or call me at home at 490-4626 to discuss.
 
Thanks,
Jonathan

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