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- From: Ryan Merkley <ryan AT creativecommons.org>
- To: cc-europe AT lists.ibiblio.org
- Subject: Re: [CC-Europe] Updates for the staff call
- Date: Thu, 11 Jun 2015 10:38:21 -0400
Hi all, Thanks for the discussion and comments -- I'm sorry to not have engaged sooner. I wasn't on the CC-Europe list and so didn't see it until John W brought it to my attention. I am here now. CC needs to seek donations from everywhere in the world. By comparison, Mozilla receives over 40 percent of its small dollar donor revenues from outside of the US, in all the regions where CC also operates. About two thirds of Wikipedia's funding came from outside North America in 2013/14. Donation cultures are different everywhere, but there are also people everywhere who are willing to give to support CC (and many already do). We have to figure out how to reach them and speak to them in a way that will be most likely to inspire them to give. I can't (and don't intend to) figure out how to do that without all of you. We're working to develop the right messages and tactics for creativecommons.org, and my intention is to pilot those attempts in EN first, and then work with all of you to localize. Based on the Mozilla and Wikipedia experience, the three biggest factors that drive international donation rates up are localization, payment methods, and currencies accepted. The last two are much harder to implement than the first. On localization, we can work together to design and test (and re-test), and I hope that we will. If you're interested in working with me on that now, please send me an e-mail. Otherwise, there will be a more general call as we refine the EN strategy and prepare to consider other markets. I'm committed, and happy to commit as you ask below, to working with affiliates and to consider the recommendations. As I mentioned in my previous e-mail, we will ensure all of you are aware of what we're planning in advance, and engage you in the discussion on how to do it. CC has no choice but to become good at fundraising. It's my first priority, because it gives us what we need to support you, maintain the licenses, and execute our projects. This year, CC's direct investment and support in the community will be over a half a million dollars (travel, co-ordinators, Summit), and our budget is $3.2M. Last year's fundraising program was our most successful ever, raising $200k USD. So even with strong growth, we still have a ways to go. I like Lisette's suggestion, and I'll gladly lead and/or participate in a discussion at the summit about fundraising and collaboration and design of programs along with affiliates. Best, Ryan PS - One small point that I think is important. CC HQ's activities and policies are not being developed for the US market only. I'm also not American. I still accep the points about CC HQ having its own strategy, and that there are local affiliates with their own programs (including CC US), but I would ask that we attempt to be precise about CC HQ rather than calling it the US org. On 2015-06-10 4:12 PM, Alek Tarkowski
wrote:
3083501D-A794-40CE-B983-DAD714A1E3E4 AT creativecommons.pl" type="cite"> -- Ryan Merkley CEO, Creative Commons ryan AT creativecommons.org +1 416.802.0662 @ryanmerkley Get Creative Commons Updates http://bit.ly/commonsnews |
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Re: [CC-Europe] Updates for the staff call
, (continued)
- Re: [CC-Europe] Updates for the staff call, John Weitzmann, 06/04/2015
-
Re: [CC-Europe] Updates for the staff call,
John Hendrik Weitzmann, 06/04/2015
- Re: [CC-Europe] Updates for the staff call, Teresa Nobre, 06/04/2015
-
Re: [CC-Europe] Updates for the staff call,
Alek Tarkowski, 06/06/2015
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Re: [CC-Europe] Updates for the staff call,
John Weitzmann, 06/08/2015
-
Re: [CC-Europe] Updates for the staff call,
Maarten Zeinstra, 06/10/2015
- Re: [CC-Europe] Updates for the staff call, John Weitzmann, 06/10/2015
- Re: [CC-Europe] Updates for the staff call, Lisette Kalshoven, 06/10/2015
- Re: [CC-Europe] Updates for the staff call, John Weitzmann, 06/10/2015
- Re: [CC-Europe] Updates for the staff call, Alek Tarkowski, 06/10/2015
- Re: [CC-Europe] Updates for the staff call, Ryan Merkley, 06/11/2015
- Re: [CC-Europe] Updates for the staff call, Maarten Zeinstra, 06/14/2015
- Re: [CC-Europe] CC website fundraising (was: Re: Updates for the staff call), Ryan Merkley, 06/19/2015
- Re: [CC-Europe] CC website fundraising (was: Re: Updates for the staff call), Maarten Zeinstra, 06/23/2015
- Re: [CC-Europe] CC website fundraising, Ryan Merkley, 06/23/2015
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Re: [CC-Europe] Updates for the staff call,
Maarten Zeinstra, 06/10/2015
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Re: [CC-Europe] Updates for the staff call,
John Weitzmann, 06/08/2015
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