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market-farming - Re: [Market-farming] wilted lettuce at market

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  • From: Road's End Farm <organic87 AT frontiernet.net>
  • To: Market Farming <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] wilted lettuce at market
  • Date: Thu, 29 Apr 2010 14:03:15 -0400


On Apr 29, 2010, at 11:04 AM, Jay Sleichter wrote:

When you only take 8-10 bags, charge a cheap price (compared to many of the prices stated here) and bring home 3-5 bags it doesn't seem worth it to me.


On Apr 29, 2010, at 1:25 PM, saladg AT aol.com wrote:

Years and years ago I took some lettuce to the market and had it priced at $1.00 pound, couldn't sell it at all, well about 10:00 I changed my prices and raised the price to 6.00 and 3.00 for a 1/2 #, guess what it all sold in less than an hour.  Go figure, maybe I was priced to cheap.  Today we charge a lot more and we very seldom ever bring any home. 
 
Phil from Iowa
_______________________________________________


Charge what you think it's worth, or ought to be worth, and see what happens. You can always lower prices. Raising them mid-market, or even mid-season, sometimes annoys people.

And in terms of not bringing very much: years ago, I used to sell wholesale cucumbers (small scale, a few cases at a time) and would bring a few leftovers to market. If I brought three cucumbers, I'd bring three cucumbers home. One day I brought about 30 cucumbers -- and I still brought three cucumbers home. Eventually I figured out that, with cucumbers, I needed a full display to sell any: the last few just didn't sell; but, if I had the full display, most weeks I could sell quite a few.

That principle doesn't seem to apply to everything: there are items that I'll often sell out on if I don't bring very much in a given week; and in fact, in my case, lettuce is one of those. But you might try bringing more and see what happens.


-- Rivka; Finger Lakes NY, Zone 5 mostly
Fresh-market organic produce, small scale






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