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market-farming - Re: advertising

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Subject: Market Farming

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Chronological Thread  
  • From: "jay gee" <jgj23 AT mindspring.com>
  • To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: advertising
  • Date: Thu, 31 May 2001 11:53:37 +0000


Don't write off the power of advertising to reinforce and
strengthen local brands.

The research is in. Advertising works when used in
the context of the area being marketed to and the product
being marketed.

People don't buy Farmers' Markets. They may buy an
afternoon stroll with the farmers. They do buy fruits,
vegetables and other foodstuffs.

Naysaying advertising merely condemns you to a small
market and limits your earning potential.


Jay Gee
not a farmer -- but interested in farming







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