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Subject: Market Farming
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- From: "Tom & Melanie" <limerock AT thirdplanet.net>
- To: "Market Farming" <market-farming AT lists.ibiblio.org>
- Subject: Re: [Market-farming] farm stands
- Date: Wed, 7 Sep 2011 10:30:06 -0400
We have a tiny, seasonal roadside market on a state road in a summer
tourist area. All open air except for small walk-in and even small
storage room. Display shelves only across front of area. Most
everything was here at purchase 15 years ago.
Random thoughts:
Location – you mention a new drive, no road traffic to grab? Gonna
need advertising and publicity, either/both print and word-of-mouth. Where
are your customers coming from? Population centers near by? Are you
‘off the beaten path?’
Infrastructure -- Cooler(s) are essential (IMHO).
Electricity? Running water?
Labor -- Who will do what needs to be done while you do the
rest? Can you trust them? Is there an available labor pool
near?
Product mix -- Do you have what people want to buy? Can
you source it locally, both in quality and quantities needed?
These random thoughts are just a few that come to mind.
Two of the things business administration/marketing classes will tell you
to do first are:
-- write a mission statement, and
-- do a SWOT (strengths, weaknesses, opportunities, and threats)
analysis.
These should not be taken lightly. They will help to uncover
unexpected problems, guide you somewhat, and possibly give you new ideas .
(No, I have never done either for us! Goes to show what the
book-learning has done for a stubborn old guy.)
Tom
Limerock Orchards and Roadside Market
Near Lake Erie, OH
From: KAKerby AT aol.com
Sent: Tuesday, September 06, 2011 8:32 AM
Subject: [Market-farming] farm stands How many folks on this list have a farm stand? We're thinking to set
one up here, but it would take some effort to create a new driveway, build the
building, etc. And wow, we've seen some really successful ones and some
real losers. Any guiding principles? Any good books or other
information sources that could help us make the most of it?
Thanks.......
Kathryn Kerby
frogchorusfarm.com
Snohomish, WA
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-
[Market-farming] farm stands,
KAKerby, 09/06/2011
- Re: [Market-farming] farm stands, Tom & Melanie, 09/07/2011
-
Re: [Market-farming] farm stands,
Richard Robinson, 09/08/2011
- Re: [Market-farming] farm stands, Road's End Farm, 09/08/2011
-
Re: [Market-farming] farm stands,
somersfarm, 09/08/2011
-
Re: [Market-farming] farm stands,
Beth Spaugh, 09/08/2011
- Re: [Market-farming] farm stands, somersfarm, 09/09/2011
-
Re: [Market-farming] farm stands,
Beth Spaugh, 09/08/2011
- <Possible follow-up(s)>
- Re: [Market-farming] farm stands, KAKerby, 09/07/2011
- Re: [Market-farming] farm stands, sunnfarm, 09/07/2011
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