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  • From: Road's End Farm <organic87 AT frontiernet.net>
  • To: Market Farming <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Tomatoes go from shortage to glut
  • Date: Thu, 17 Jun 2010 10:30:10 -0400


On Jun 17, 2010, at 9:43 AM, Jay Sleichter wrote:

Lucy,

I agree, but at my largest market they allow resellers.  Well I know that they will be buying these cheap tomatoes, call them their own and sell them for more.  This price will be lower than mine and all I will hear is, "boy your prices are too high!"  I will wait and see. Maybe it will be a non issue. 

Time will tell.

Jay

Jay's Jellies, Produce and More
Clay Center, Kansas
www.jaysjellies.com
http://highfarming.blogspot.com/



Jay, 

Talk up your specific varieties and the flavor of your tomatoes. Give samples if necessary. If you have better flavor and different varieties, you should still able to get your price -- not from all the customers, of course, as some will always want only cheap; but maybe from enough customers to sell your crop.

And this may be a short glut -- you'll probably have tomatoes for the rest of the summer, right? So don't chase the price down; once you've dropped it you'd have trouble raising it again. Make your winter tomato sauce these couple of weeks, if necessary!

(But this is why I hate markets that allow resellers, at least non-producer resellers buying from anywhere)

-- Rivka; Finger Lakes NY, Zone 5 mostly
Fresh-market organic produce, small scale






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