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  • From: Road's End Farm <organic87 AT frontiernet.net>
  • To: Market Farming <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] wilted lettuce at market
  • Date: Thu, 29 Apr 2010 14:32:13 -0400


On Apr 29, 2010, at 2:24 PM, Jay Sleichter wrote:

I have found that having different sized display boxes really helped. I am sure you know that. As my market goes, I am constantly restocking produce til I run out. Then I keep putting it in smaller boxes until it is all sold. Nobody wants to buy 3 cucumbers in a big empty box. But those 3 cucs in a quart box might move them. This speeds up my tear down time. I am taking tables down as I have less and less. It gives the illusion that I fill all my tables. On my best day ever, I started with 3-6 foot tables, 3- 4 foot tables. I ended the market with 1-4 foot table and my Ez-Up.


Oh yes, agree with all of that: we are always refilling and rearranging displays, combining crops if necessary to keep display trays full, transferring sometimes into smaller containers -- and, as you say, taking down tables and shelves when no longer needed.

In the other direction at early markets when we don't have as much I've gotten pretty good at making a whole table look full if there's nothing left on it but half a case of lettuce and some garlic greens! (in those cases, recipes and brochures are your friends -- and price tags with "Sold Out" sticky notes on them, so that people know what we did have earlier in the day.)

But I still find it a lot easier to sell 27 cukes out of 30 than to sell that last 3 . . .



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