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market-farming - [Market-farming] "Farm" vs "Personal" [was Critique My Website...]

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Subject: Market Farming

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  • From: "Jay Gee" <jaygee AT jghelp.com>
  • To: "Market Farming" <market-farming AT lists.ibiblio.org>
  • Subject: [Market-farming] "Farm" vs "Personal" [was Critique My Website...]
  • Date: Fri, 14 Mar 2003 16:42:55 -0800 (PST)

Most people with Internet access accounts
also have access to a "personal web page"
which may be located on the servers of the
ISP providing their email and web services.

Setting up a personal web page is the best
plan for dealing with document sharing among
those with whom you are friendly or collaborating
as opposed to using your business presentation
web site for the task.

One of the most important things you can do for
a web site in the eyes of site users is make it
simple and uncluttered. The more links appearing
on a page, the more difficult the task of reading
and interpreting the page for the first time visitor.

Due to the number of competing web sites out
there, studies have shown that people unable to
locate information they want, or pointing them in
the right direction, will spend about thirty seconds
looking for it, then try the next link on the search
results page.

A farm brochure link on a farm web site is irrelevant.
If the farm web site does not do more on its own than
the brochure does, displaying a brochure as "content"
is not going to improve the farm web site.

More on this subject in the web guide.


jay gee
not a farmer -- but interested in farming





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