Market Farming

["RDH" <rdhopkins AT americanpasturage.com>]

You need to take a look at other producers prices.  Our prices are much
lower than most of the small and mid-sized grass-fed operations.  We sell
local, 63% at farmer's market, the rest either on farm or mail order.

Your store prices must be a lot cheaper than ours if you think our prices
are high.  The markets here charge almost $4.00 a pound for cull bull meat
made into hamburger.  There was an article in the St. Louis paper recently
listing some of the grass fed prices in the Midwest.  It is no longer on
their site and I didn't save the file.

The customers range from young singles, young mothers, people who entertain
and want quality meat, empty nesters, retired, elderly, and I could have
sold a ton if the USDA would let us take the WIC coupons.  I guess I could
feed them grain next year and say I'm selling corn.  Argh.

Rick H.

-----Original Message-----
From: Rick Williams [mailto:mrfarm AT frontiernet.net]
Sent: Saturday, October 19, 2002 11:23 PM
To: Market Farming
Subject: [market-farming] RE: Pricing beef


RDH wrote:
> Our price is on our website.  We don't do whole/halves.  It isn't as
> profitable.  There are enough growers selling halves and wholes that I can
> refer customers who want a discount.

Your prices are astronomical!!! Amazing that you can get that kind of price.
Who are the customers who are willing to pay at this level?

Can you sell to your local market or is it necessary to ship most of it?

Sincerely,

Rick Williams
Misty Ridge Farm
Dairy heifers and dairy beef graziers
Viroqua, WI

www.mistyridgefarm.com


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