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RE: new terminology, was tone and substance/NY Times

From: "jay gee" <jgj23 AT mindspring.com>
To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
Subject: RE: new terminology, was tone and substance/NY Times
Date: Wed, 16 Oct 2002 17:44:39 +0000

Rick Williams wrote:

> 150 years or so has not been so supportive of coops. The coop concept seems
> to fail as you get larger and larger and lose the purpose of serving the
> owners. Also, the coop model makes it difficult to capitalize the business
Not so.

Successful marketing coops include the folks who
bring you the California Cheese ads, Got Milk?,
Sunkist(R) citrus products, Florida Orange Juice
and so forth.

The purpose of the coop is not to make profits
and distribute them to farmers, but to make it
easier for the farmers to make profits.

There are a whole bushel basket of them.

Why? Because they work!

new terminology, was tone and substance/NY Times, Liz Pike, 10/15/2002
- <Possible follow-up(s)>
- RE: new terminology, was tone and substance/NY Times, Rick Williams, 10/15/2002
- RE: new terminology, was tone and substance/NY Times, jay gee, 10/15/2002
- RE: new terminology, was tone and substance/NY Times, Rick Williams, 10/15/2002
- RE: new terminology, was tone and substance/NY Times, Rick Williams, 10/16/2002
- RE: new terminology, was tone and substance/NY Times, jay gee, 10/17/2002
- RE: new terminology, was tone and substance/NY Times, Rick Williams, 10/17/2002