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Subject: Market Farming

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  • From: "gutierrez-lagatta" <gutierrez-lagatta AT charter.net>
  • To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: E-mail marketing
  • Date: Thu, 12 Sep 2002 00:28:32 -0500



Has anybody had any luck doing e-mail marketing with chefs?
- Are they representative of the current population?
- Do their crazy hours and lifestyle allow them to be regular web
users?
> I can not stress enough the usefullness of email marketing.

I'm thiking of communications along the lines of "This week I have X
#'s of purple polka-dotted squash blossoms at $199/#, first come first
served. The flavor has a hint of chamomile with undertones of
ginseng and is fabulous on a buffalo confit..." Take a look at the
attached photograph of a menu entree featuring them along with our
hummingbird tonsils."

What do you think? Will it work? I want to do this with specialty
items, not commodity stuff. Maybe give them a heads-up of stuff which
will be ready in the next week or so so that they can search for
inspiration.

Adriana





  • E-mail marketing, gutierrez-lagatta, 09/12/2002

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