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market-farming - Re: goat cheese packaging

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Subject: Market Farming

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Chronological Thread  
  • From: "Brian and Jacqueline Potzkai" <potzkai AT hotmail.com>
  • To: market-farming AT franklin.oit.unc.edu
  • Subject: Re: goat cheese packaging
  • Date: Tue, 05 Jun 2001 15:09:21 -0700


From: "Hook Family" <guldann AT ix.netcom.com>
You of course probably need to buy some new containers but could you also
ask your regulars to bring in their own container, some would probably not
mind.

Hi Nan, I have a friend that owns a soap shop, she was having difficulty getting her customers to bring their own containers back. To respond to this problem she gave her customers, all of them, a gift card with 10 spots to stamp. Each time a customer brought in their own container - or the original one that she provided for them - she would stamp their card. After 10 stamps she would give them a small gift box of sample size soaps and a candle so they could pamper themselves. This not only resulted in an increase of recycling, but sales increased on some of the unusual products that she offered in her gift boxes, also, she obtained new customers due to word of mouth. Jacqueline
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