Market Farming

["Brian and Jacqueline Potzkai" <potzkai AT hotmail.com>]

> From: "Hook Family" <guldann AT ix.netcom.com>
> You of course probably need to buy some new containers but could you also
> ask your regulars to bring in their own container, some would probably not
> mind.

Hi Nan, I have a friend that owns a soap shop, she was having difficulty 
getting her customers to bring their own containers back.  To respond to 
this problem she gave her customers, all of them, a gift card with 10 spots 
to stamp.  Each time a customer brought in their own container - or the 
original one that she provided for them - she would stamp their card.  After 
10 stamps she would give them a small gift box of sample size soaps and a 
candle so they could pamper themselves.  This not only resulted in an 
increase of recycling, but sales increased on some of the unusual products 
that she offered in her gift boxes, also, she obtained new customers due to 
word of mouth.  Jacqueline
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