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  • From: "Hook Family" <guldann AT ix.netcom.com>
  • To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: convenience
  • Date: Tue, 13 Feb 2001 08:50:54 -0500


This post brings up something I learned in a business (ag related) class I
took last year. It is basically "the" thing I remember from the entire
class our teacher said "be aware of what all the other retail outlets have
*taught* your customer" The list of retail traditions our customers know is
almost endless, for example, long hours, clean bright stores, lots of
inventory, certain packaging, lots of convenience etc etc. The example our
teacher gave: Our teacher is also a cut flower farmer and she discovered
that if she put her flower bouquets into those cellophane sleeves they sold
better, because visually thats what the customer expected probably
subconsciously.
Is there no hope in talking the modern consumer into buying and enjoying
local farm produces of course not but we must be aware of what they already
"know"
When I start to feel a bit self-righteous I just need to look at my shopping
habits I am no Thoreau living on Walden Pond :). Beth

> Boy! I couldn't disagree more. I think under no circumstances should we
> ever think that the farmer is more important than the customer! I don't
> think any marketer even if he is a farmer will ever get very far with this
> attitude. This amazes me. I think perhaps going this far puts the farmer
> on a pedestal. To me the key to this whole farmers market thing is the
> customer/farmer relationship. When a balance is struck between what the
> consumer wants and what farmers can sustain we should be happy. Modern
> grocery stores place the consumer over the producer. We should never
allow
> the farmers market to place the farmer over the consumer. I think that
> would make us worse than them.
>
>
>
> ----- Original Message -----
> From: "Gary & Sarah Rowland" <hcf AT moment.net>
> To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
> Sent: Monday, February 12, 2001 5:43 PM
> Subject: [market-farming] Re: peddlers, politics & convenience
>
>
> > The convenience, serving the customer thinking leads to the everyday all
> day
> > farmers market where there are no farmers just peddlers. The farmers
> market
> > is for the convenience of the farmer. Short hours, once or purhaps
twice
> a
> > week lend to the ideal of the customer getting there early to get the
best
> > freshest produce. The farmers market needs to be a special event, with
> > customers coming because it is special.
> > Gary---- Original Message -----
> > From: Del Williams <delannw AT dlogue.net>
> > To: Market Farming <market-farming AT franklin.oit.unc.edu>
> > Sent: Monday, February 12, 2001 5:15 PM
> > Subject: [market-farming] Re: peddlers, politics & convenience
> >
> >
> > > Yeah, I keep wondering why we have a market from 7AM - 1PM on
Saturdays.
> > > WHO goes shopping at 7AM? (Mainly the retired and elderly). A lot of
> > > people who work on Saturday aren't out before noon or even 5PM.
> Families
> > > don't usually show up until11AM.
> > >
> > > Del
> > >
> > >
> > >
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  • convenience, Hook Family, 02/13/2001

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