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  • From: ids AT idisplay.com
  • To: internetworkers AT lists.ibiblio.org
  • Subject: [internetworkers] "...flattering light on his left cheek."
  • Date: Sat, 17 May 2003 11:32:01 -0400

I know this NYT article will have special meaning for Internetworkers who share my affection for video production, but I enjoyed this so much, I wanted to post for all....
"Keepers of Bush Image Lift Stagecraft to New Heights"
http://www.nytimes.com/2003/05/16/politics/16IMAG.html?th

Ed Wesolowski
====================================================

"For the prime-time television address that Mr. Bush delivered to the nation on the anniversary of the Sept. 11 attacks, the White House rented three barges of giant Musco lights, the kind used to illuminate sports stadiums and rock concerts, sent them across New York Harbor, tethered them in the water around the base of the Statue of Liberty and then blasted them upward to illuminate all 305 feet of America's symbol of freedom."

"...Media strategists noted afterward that Mr. Sforza and his aides had choreographed every aspect of the event (Abraham Lincoln carrier landing), even down to the members of the Lincoln crew arrayed in coordinated shirt colors over Mr. Bush's right shoulder and the "Mission Accomplished" banner placed to perfectly capture the president and the celebratory two words in a single shot. The speech was specifically timed for what image makers call "magic hour light," which cast a golden glow on Mr. Bush.

"If you looked at the TV picture, you saw there was flattering light on his left cheek and slight shadowing on his right," Mr. King said. "It looked great."






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