Internetworkers: http://www.ibiblio.org/internetworkers/

["saundrakaerubel.com" <saundrakae AT saundrakaerubel.com>]

<> FROM [InternetDay] 03.07.01 -
In The Eye Of The Beholder

"I have to admit; I don't enjoy shopping from Nordstrom's on-line
shoe
store as much as I enjoy shopping from the "real" one. In fact,
I haven't
bought anything from their website yet despite the site's excellent
reputation in the Web development community for its 
state-of-the-art
database and the fact that I love shoes. The reason? When I browsed
through the on-line catalog, I had to narrow my search for the
perfect
sandals to "dressy," "trendy," or
"comfortable." Well, I was looking for
dressy shoes that are trendy and comfortable. The salespeople in 
the
"real" store would never ask me to choose between dressy,
trendy and
comfortable."

"My experience made me examine how important is to know the audience
you
are developing a website for. You need to get under their skin and
shop
like they would be shopping. Common sense says that different groups
have
different tastes and expectations based on their experience. What a
just-out-of-college programmer likes in a particular website is not
necessarily what a nice old lady likes. Is your site catering to
programmers or nice old ladies?"

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hahahahaha  had to get a shoe reference in here somehow as it has
been awhile Steve Steele! :)

Saundra, shoe lover extraordinaire