Internetworkers: http://www.ibiblio.org/internetworkers/

["Frank Paolino" <fpaolino AT reactivesearch.com>]

Hmmmm……..I have to pipe in here!

 

This usability issue is EXACTLY what Reactive Search (our company) is all about—changing the behavior of shopping online  And it work especially well for those products such as shoes—where there are MANY to choose from, where subtle differences are important to the shopper, and where, most importantly, a shopper want to do actually BROWSE the product selection before deciding exactly what to buy.

 

Our catalog navigation feature and process provide this

 

-        avoids the all-to-common problems having to decide exactly which type before browsing (trendy, dressy, etc.)

-        it allows the shopper to respond the a handful of products  (“Oh just like that shoe, but what about a different color, size, etc.”)

-        ACTUALLY MAKES BROWSING FOR PRODUCTS EASY AND FUN

 

Ju st thought I’d let everyone know!

 

Frank

 

P.S. Sorry we haven’t been to meetings lately…..there always seems to be a conflict these last few months!

 

 

---------------------------------------------

Frank Paolino

CTO

Reactive Search

fpaolino AT reactivesearch.com

919-490-3255

 

-----Original Message-----
From: saundrakaerubel.com [mailto:saundrakae AT saundrakaerubel.com]
Sent: Wednesday, March 07, 2001 12:14 PM
To: InterNetWorkers
Subject: [internetworkers] the importance of usability with shoe analogy

 

<> FROM [InternetDay] 03.07.01 - In The Eye Of The Beholder

"I have to admit; I don't enjoy shopping from Nordstrom's on-line shoe
store as much as I enjoy shopping from the "real" one. In fact, I haven't
bought anything from their website yet despite the site's excellent
reputation in the Web development community for its state-of-the-art
database and the fact that I love shoes. The reason? When I browsed
through the on-line catalog, I had to narrow my search for the perfect
sandals to "dressy," "trendy," or "comfortable." Well, I was looking for
dressy shoes that are trendy and comfortable. The salespeople in the
"real" store would never ask me to choose between dressy, trendy and
comfortable."

"My experience made me examine how important is to know the audience you
are developing a website for. You need to get under their skin and shop
like they would be shopping. Common sense says that different groups have
different tastes and expectations based on their experience. What a
just-out-of-college programmer likes in a particular website is not
necessarily what a nice old lady likes. Is your site catering to
programmers or nice old ladies?"

*************************************************************************

hahahahaha  had to get a shoe reference in here somehow as it has been awhile Steve Steele! :)

Saundra, shoe lover extraordinaire ---
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