Cc-hk mailing list

["Mr. Pindar Wong" <pindar AT pacific.net.hk>]

Hi Everyone and Happy New Year to you all,

From my perspective, I agree with the notion of having a planned media strategy and it appears to me that generating +ve input into the porting process to 'improve' 

1) the quality and legal robustness of the output w.r.t. the existing HKCO

2) (perhaps more importantly) generate the necessary  'buy-in/ownership' from HK's Legal IP community - both existing and future

would perhaps be a good use of the time before the official launch. 

Certainly expectations of the wider non-IP community need to be managed as part of the wider media plan, and this could certainly proceed in parallel, but I would argue that the official launch should not come as a surprise to, say, groups like the HK Law Society's Working Group on IP(?) or the HK Govt's IPD.

We certainly don't want such groups appearing ignorant or working against us because we've not sought their opinion/contribution/wise counsel.  Similar outreach efforts could focus on the next generation of IP lawyers via the universities/law firms and perhaps having a press release which focusses on surfacing and resolving any technical legal issues arising from the draft would be sufficient, timely and self-limiting. 

Therefore, to my short-sited eyes it appears to me that an element of a media strategy could be 

1) Before the official launch - largely focus on  minimizing 'surprise' 

2) After the official launch - focus would largely shift from 'minimizing surprise' to 'maximizing uptake i.e. use' ;)

Perhaps those closer to the IP community can suggest a hit-list of 10 groups which,  'must not be surprised by the arrival of the HK-version of 3.0 license'.

m2c.

p.

On Jan 3, 2008, at 3:32 PM, Rebecca MacKinnon wrote:

Thanks Ben, I think your concerns about the media are very well-founded. :) We also don't want to create a situation where many media  do their CC-HK stories before the launch, and then lose interest in doing another story around the launch itself because they already did one earlier... You are absolutely right that we should plan our media strategy so that we have the capacity to properly handle the queries received as a result of publicity.

We have a little budget here to secure a domain name if that's ok with CC-international..

Cheers,
Rebecca

On Jan 3, 2008 3:28 PM, Ben < chpapa AT gmail.com> wrote:

Hi all,

I always think it is a good idea to promote CC in Hong Kong at anytime
:-) Since we've now entered the public discussion of draft,  I think
setting up a site for queries and public information make sense if we
want to make those keep track of but don't have the time to explore
the wiki get involved.

Some community members had mentioned that we should register
creativecommons.org.hk ASAP when it is still available, maybe it is a
good chance to do that if there are some budget? (That's HKD $200 for
a one year contract)

Although CCi suggested that the tradition of not having a lot of
publicity before launch is changing, I'm a bit worried for a press
release, which may result in some misleading press coverage, maybe
someone will write a story to say that CC-HK was launched while
actually it is not? (Most of the news reporters from local newspaper
don't know wikimedia and wikipedia is not identical until I tried very
hard to correct them in my experience -_-)

Instead of a simple press release, Rebecca's idea of designating
individuals or companies who uses Creative Commons for interview would
work better as I think it is more possible to have a in-depth talk
with the reporter to make sure the report contains correct
information.

Just my personal observation and worries, I'm in a email thread with
top journalism professionals so please correct me or make other
suggestions. :-)

Ben

On Jan 3, 2008 2:10 PM, Rebecca MacKinnon <rebecca.mackinnon AT gmail.com> wrote:
> OK thanks. I guess probably the best thing to do is for the JMSC to create a
> bilingual information page about CC-HK on our own website which we can
> direct local press queries to, and then take it from there with a press
> release and so forth once we are ready. Before doing a press release I'd
> love to be able to designate people, companies, and projects around HK who
> are already using the unported CC licenses or who are advocates of CC in
> various ways, who would be interested in speaking to journalists about why
> CC is good for them. Seems like our cc-hk wiki is a good place to develop
> that initial list?
>
> Cheers,
> Rebecca
>
> On Jan 3, 2008 2:05 PM, Mike Linksvayer < ml AT creativecommons.org> wrote:
> > Traditionally there has not been much publicity around the stages of
> > porting prior to actual launch, but we're trying to change that.  I
> > suspect Michelle Thorne from CCi will be doing a CC blog post about the
> > beginning of CC HK public discussions, but any other publicity would be
> > welcome, as far as I'm concerned.
> >
> > On the licenses I defer to Catharina (and I defer to her on the above,
> > if she disagrees!)
> >
> > Mike
> >
> >
> >
> > Rebecca MacKinnon wrote:
> > > Thanks Catharina! This is very exciting. I look forward to seeing the
> > > feedback from people on this list.
> > >
> > > One question: how much general publicity about the public discussion is
> > > customary for CC projects at this stage? Some questions have arisen here
> > > at the JMSC about whether we should issue a press release. I had been
> > > under the impression that this phase of public discussion is largely for
> > > people who know something about IP law and/or who are already familiar
> > > with CC, but please correct me if I am wrong about this.
> > >
> > > Questions have also arisen here about whether and when we should
> > > translate these materials into Chinese sooner than later given that some
> > > parts of our core target community may feel excluded by an English-only
> > > discussion. I know that in August it was decided we should do the
> > > English license first since it's valid in Hong Kong law then do the
> > > Chinese language translation later. I also know that Yahong and Alice do
> > > not have the time to do the translation on their own. Any suggestions or
> > > thoughts from anybody out there?
> > >
> > > Cheers,
> > > Rebecca
> > >
> > >
> > >
> > > On Jan 3, 2008 5:21 AM, Catharina Maracke < catharina AT creativecommons.org
> >
> >
> >
> >
> >
> >
> > > <mailto:catharina AT creativecommons.org >> wrote:
> > >
> > >     Dear all!
> > >
> > >     Welcome to the discussion of the Creative Commons license for Hong
> > >     Kong! You will find the draft including some comments of the
> > >     substantial legal changes here:
> > >     _http://creativecommons.org/international/hk/_
> > >
> > >     I would like to take this opportunity and thank Dr. Yahong Li, Alice
> > >     Lee (Legal Project Leads) and Rebecca MacKinnon (Public Project
> > >     Lead) for their wonderful work and effort on this project.
> > >
> > >     Please feel free to review, comment, and make suggestions to things
> > >     that will help the licenses comply with Hong Kong law. The role of
> > >     the discussion is to start the public debate and to make the least
> > >     amount of changes necessary to bring the license into accord with
> > >     Hong Kong law. Also, please feel free to ask general questions about
> > >     the Creative Commons licenses in the cc-mailing list:
> > >     _http://lists.ibiblio.org/mailman/listinfo/cc-licenses_
> > >
> > >     Part of the fun of this discussion will be, I hope, that we get to
> > >     compare the quirks and eccentricities of our respective nations'
> > >     copyright laws.
> > >
> > >     We expect the archived discussions to serve as a history of this
> > >     experience. That way, your input will continue be useful to anyone
> > >     from any country even after the discussion for Hong Kong is
> completed.
> > >
> > >     I am very much looking forward to a fruitful and open discussion!
> > >
> > >     Thank you very much.
> > >
> > >     All the best,
> > >
> > >     Catharina
> > >
> > >     ..
> > >
> ............................................................................
> > >     Dr. Catharina Maracke
> > >     Director, Creative Commons International
> > >     Gipsstrasse 12
> > >     10119 Berlin
> > >     Phone: +49-30-28 09 39 09
> > >     Fax: +49-30-28 09 39 10
> > >
> > >
> > >
> > >
> > >     _______________________________________________
> > >     Cc-hk mailing list
> > >     Cc-hk AT lists.ibiblio.org <mailto: Cc-hk AT lists.ibiblio.org>
> >
> >
> > >     http://lists.ibiblio.org/mailman/listinfo/cc-hk
> > >
> > >
> > >
> > >
> > > --
> > > Rebecca MacKinnon
> > > Assistant Professor, Journalism & Media Studies Ctr.
> > > University of Hong Kong   ( http://jmsc.hku.hk)
> > > E-mail: rmack AT hku.hk <mailto: rmack AT hku.hk> | Tel: +852-2219-4005
> >
> >
> >
> >
> > > Blog: http://RConversation.blogs.com
> > > Co-founder: http://GlobalVoicesOnline.org
> > > "The world is talking. Are you listening?"
> >
>
>
>
>
> --
> Rebecca MacKinnon
> Assistant Professor, Journalism & Media Studies Ctr.
> University of Hong Kong   (http://jmsc.hku.hk)
> E-mail: rmack AT hku.hk | Tel: +852-2219-4005
> Blog: http://RConversation.blogs.com
> Co-founder: http://GlobalVoicesOnline.org
> "The world is talking. Are you listening?"
> _______________________________________________
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>
>



--

Ben Cheng
Mobile: 93816083
Email: ben AT bencheng.net

--
Rebecca MacKinnon
Assistant Professor, Journalism & Media Studies Ctr.
University of Hong Kong   (http://jmsc.hku.hk)
E-mail: rmack AT hku.hk | Tel: +852-2219-4005
Blog: http://RConversation.blogs.com
Co-founder: http://GlobalVoicesOnline.org
"The world is talking. Are you listening?" _______________________________________________
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