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aifia-pt - [AI] UPA Europe 2008

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Subject: Arquitetura da Informação (em Português)

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  • From: "Paola Sales" <paolasales AT gmail.com>
  • To: "Arquitetura da Informação (em Português)" <aifia-pt AT lists.ibiblio.org>
  • Subject: [AI] UPA Europe 2008
  • Date: Wed, 3 Sep 2008 19:34:19 +0200

Info: http://www.upaeurope2008.org/

First UPA European regional conference to take place from 4th to 6th of December, 2008 in Turin, Italy

Early registration is now open!

The first European regional conference of the Usability Professionals' Association (UPA) will take place on December 4 -6,2008 in Turin, Italy, when the city is also the 2008 World Design Capital. 400 participants are expected to attend.

The theme of the conference is "usability and design: cultivating diversity".

Usability and design are professional approaches that are often seen separately. Usability is perceived to be focused on establishing standards, rather than a culture of practices to make products and services simpler, easier, and more pleasant to us. Design on the other hand is often connected to creativity and innovation. 

This conceptual separation - which this conference sets out to overcome - is reflected in how the consultancy market is composed, how companies organise their staff, and the different professional languages in use. 

In order to transcend this separation, understanding and cultivating diversity is crucial, especially in Europe - a continent characterised by great diversity. 

Inspired by the "Slow Food" cultural movement, which aims to protect and defend our world's heritage of agricultural biodiversity and gastronomic traditions and has its headquarters nearby Torino, the European UPA members are invited to bring their own original contributions to the growth of the usability culture and practice. 

"The UPA Europe conference provides a great opportunity 
to reinforce the importance of usability and user-centered design 
in Europe, and will underline the central role of the UPA 
in advocating these ideas" 
Michele Visciola, UPA European regional 

The conference is taking place in the Italian city of Turin which will then also organise a large variety of activities as the first ever World Design Capital – a title it was awarded by ICSID (the International Council of Societies of Industrial Design). Reflecting this context, the UPA conference will particularly focus on the relationship between usability and design. 

We invite you to share your ideas and experiences with fellow practitioners at the First Regional Usability Professionals' Association conference in Europe, by submitting proposals for presentations, papers, and exhibits. You can also get involved by volunteering to help at the conference, organizing a special interest group, or attending the conference. Don't miss your chance to contribute your expertise and network with others in 2008 in Europe!


                                  --------------------


Program
Early registration is now open!

December 3, 2008
17:30 - 18:30 Registration

December 4, 2008
07:00 - 08:00 Registration
  Welcome to Turin from Istitutions
  Welcome to the conference from Chairs
08:30 - 09:30 Keynote on Usability & Creativity:
Elizabeth Churchill
 - Yahoo.com.
Design and Mnemotechnics 
in the Age of Distributed Digital Data
09:30 - 10:00 Pause
  Usability & Creativity
10:00 - 10:30 Whitney Quesenbery - WQusability.com 
Using stories effectively in user experience design
10:30 - 11:00 Joyce OhgiDustin BeltramMelody Shores - Oracle 
Myths and Realities of Enterprise 2.0 Users
11:00 - 11:30 Chan-il Kim - M.Des. Institute of Design, IIT 
Incorporating Experiential Emotion 
in User Interface Design Process
11:30 - 12:00 Pause
12:00 - 12:30 Fergus RocheJames Chudley - E3 Media 
Owning the interaction in dynamic environments
12:30 - 13:00 Mike Glaser - SpankDesign 
Induced creativity, intuition, and wisdom 
in the production of co-created solutions
13:00 - 13:30 Michele VisciolaJan-Christoph Zoels
Mark Vanderbeeken - Experientia 
Agile UCD to design the usability 
of an interactive news website
13:30 - 15:00 Lunch
  Managing Design in Organizations
15:00 - 15:30 Thyra Rauch - IBM
Agile UCD: The good, the bad, and the potentially ugly
15:30 - 16:00 Soisson Gérard, Barrere Gautier - Service eLuxembourg
A holistic web quality framework for organizations with few resources: The Luxemburg example
16:00 - 16:30 Daniel Szuc - Apogeehk
Selling usability in organizations
16:30 - 17:00 Pause
17:00 - 17:30 My biggest errors in five years user experience 
at Deutsche Telekom AG (to be confirmed)
17:30 - 18:00 Sofie Vanophem - Human Interface Group
Designing a new generation of ERP systems. The importance of "below the surface" information
18:00 - 18:30 Sascha Mahlke - D-LABS GmbH
Learning from Users to Innovate: 
User Research and Innovation
  Evening Program

December 5, 2008
08:30 - 09:30 Keynote Industrial Design: 
Isao Hosoe
The Neomadic Design
09:30 - 10:00 Pause
  Industrial Design
10:00 - 10:30 Bengt Göransson - IT-Arkitekterna - GInfraCAM
A Design Case
10:30 - 11:00 Lore Nuyens - Human Interface Group
Tell me who's sneaking around my house and turning on my coffee maker: the seamless aggregation of e-services in your home
11:00 - 11:30 Anders Wikström - Mälardalen University
idPeo a Multidisciplinary Approach 
to Innovative Product Realization
11:30 - 12:00 Pause
  Mobile Design & Usability
12:00 - 12:30 Jens Jacobsen - Content Crew
Usable Audio
 â€“ Best Practices for Auditory Content
12:30 - 13:00 Shawn Lawton Henry - W3C MIT
Yeliz Yesilada - University of Manchester
Alan Chuter - Technosite
Overlapping User Experiences: Mobile Web Usability and Accessibility for People with Disabilities
13:00 - 13:30 Anja Naumann - Deutsche Telekom Laboratories
Interaction with Information and Communication Technology: A Classification of User Types
13:30 - 15:00 Lunch
  Cross Cultural
15:00 - 15:30 Gerry Gaffney - InfoDesign
Cultural Probes in real life
15:30 - 16:00 Arne Kittler - Fork Unstable Media
Brand Web globalization balanced by user experience
16:00 - 16:30 Giorgio Venturi
Remote, synchronous user research for international usability: a case study
16:30 - 17:00 Pause
17:00 - 17:30 Ewert Bernd - PayPal
Developing a Global Design Methodology: A Case Study
17:30 - 18:00 Paul Sherman - UsabilityBlog
Getting Business, Design and Development Cultures to Work Together: Designing a New Navigation System for a Mature Desktop Software Product
18:00 - 19:00 Keynote Cross Cultural Design:
Daria Loi - Intel Corporation

Digital home storage beyond devices: a cross cultural perspective on how people keep, protect and find what they value
20:00 Gala Dinner

December 6, 2008
  Outlook to the future
08:30 - 09:30 Julie Baher - Adobe
Ilana Westerman - Create with Context 
Going with the Flow: Creative experiences of the future, what's the role for technology?
 09:30 - 10:00 Julie NathanAndreas Quaisser
Anthony Davies - Sapient
User Experience is now Customer Experience
10:30 - 11:00 Catriona Campbell - Foveance
Web 2.0 Social Media, and how to research it using the latest quantitative and qualitative methods and tools
11:00 - 12:00 Shawn Lawton Henry - W3C MIT
How New Web Accessibility Standards 
Impact User Experience
12:00 - 13:00 Special Interest Group
SIG UPA
 Chapters 
followed by World Usability Day in Europe
13:00 - 14:00 Special Interest Group
UX NET



  • [AI] UPA Europe 2008, Paola Sales, 09/03/2008

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