Skip to Content.
Sympa Menu

aifia-pt - Re: [AI] 23 Actionable Lessons from Eye-Tracking Studies

aifia-pt AT lists.ibiblio.org

Subject: Arquitetura da Informação (em Português)

List archive

Chronological Thread  
  • From: "Fabrício Marchezini" <fabriciomarchezini AT gmail.com>
  • To: "Arquitetura da Informação (em Português)" <aifia-pt AT lists.ibiblio.org>
  • Subject: Re: [AI] 23 Actionable Lessons from Eye-Tracking Studies
  • Date: Fri, 23 Nov 2007 11:37:35 -0200

Isso não daria um belo conjunto de heurísticas para avaliação de layout?

--
Fabrício Marchezini


2007/11/22, rafael <rafael AT interactis.com.br>:
>
>
> O Seth Gogin postou hoje uma dica excelente no blog, um texto com 23 lições
> aprendidas com uso do Eye Tracking:
> Eye tracking rules (some of which are made to be broken)
>
>
> Tim points us to a terrific summary of lessons learned from eye tracking
> studies. The highlights, in alphabetical order:
> Ads in the top and left portions of a page will receive the most eye
> fixation.
> Ads placed next to the best content are seen more often.
> Bigger images get more attention.
> Clean, clear faces in images attract more eye fixation.
> Fancy formatting and fonts are ignored.
> Formatting can draw attention.
> Headings draw the eye.
> Initial eye movement focuses on the upper left corner of the page.
> Large blocks of text are avoided.
> Lists hold reader attention longer.
> Navigation tools work better when placed at the top of the page.
> One-column formats perform better in eye-fixation than multi-column formats.
> People generally scan lower portions of the page.
> Readers ignore banners.
> Shorter paragraphs perform better than long ones.
> Show numbers as numerals.
> Te xt ads were viewed mostly intently of all types tested.
> Text attracts attention before graphics.
> Type size influences viewing behavior.
> Users initially look at the top left and upper portion of the page before
> moving down and to the right.
> Users only look at a sub headline if it interests them.
> Users spend a lot of time looking at buttons and menus.
> White space is good.
>
> Algumas lições são quase óbvias, mas valem para comprovar mais uma vez o
> quanto a boa AI é necessária.
>
>
>
> Segue o link com a análise completa: Scientific Web Design: 23 Actionable
> Lessons from Eye-Tracking Studies
>
>
> Abraços,
>
> Rafael Oliveira - Desenvolvimento de Negócios
> Interactis | Marketing Interativo
> rafael AT interactis.com.br
> (19) 9119.0228
> . . . . . . . . . . . . . . . . . . . . . .
> Ao responder, elimine o texto não essencial
> de mensagens anteriores e evite formatação.
>
> Lista de discussão AIfIA-pt
> AIfIA-pt AT lists.ibiblio.org
> Arquitetura de Informação em Português
> http://lists.ibiblio.org/mailman/listinfo/aifia-pt
>


--
Fabrício Marchezini
mediadesign.com.br

tel. 31 3287 4764
cel. 31 8865 7937
skype: fabricio06




Archive powered by MHonArc 2.6.24.

Top of Page