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aifia-pt - [AI] 23 Actionable Lessons from Eye-Tracking Studies

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Subject: Arquitetura da Informação (em Português)

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  • From: rafael <rafael AT interactis.com.br>
  • To: "'Arquitetura da Informação (em Português)'" <aifia-pt AT lists.ibiblio.org>
  • Subject: [AI] 23 Actionable Lessons from Eye-Tracking Studies
  • Date: Thu, 22 Nov 2007 11:31:01 -0200

O Seth Gogin postou hoje uma dica excelente no blog, um texto com 23 lições aprendidas com uso do Eye Tracking:

Eye tracking rules (some of which are made to be broken)

Tim points us to a terrific summary of lessons learned from eye tracking studies. The highlights, in alphabetical order:

  • Ads in the top and left portions of a page will receive the most eye fixation.
  • Ads placed next to the best content are seen more often.
  • Bigger images get more attention.
  • Clean, clear faces in images attract more eye fixation.
  • Fancy formatting and fonts are ignored.
  • Formatting can draw attention.
  • Headings draw the eye.
  • Initial eye movement focuses on the upper left corner of the page.
  • Large blocks of text are avoided.
  • Lists hold reader attention longer.
  • Navigation tools work better when placed at the top of the page.
  • One-column formats perform better in eye-fixation than multi-column formats.
  • People generally scan lower portions of the page.
  • Readers ignore banners.
  • Shorter paragraphs perform better than long ones.
  • Show numbers as numerals.
  • Text ads were viewed mostly intently of all types tested.
  • Text attracts attention before graphics.
  • Type size influences viewing behavior.
  • Users initially look at the top left and upper portion of the page before moving down and to the right.
  • Users only look at a sub headline if it interests them.
  • Users spend a lot of time looking at buttons and menus.
  • White space is good.

Algumas lições são quase óbvias, mas valem para comprovar mais uma vez o quanto a boa AI é necessária.

Segue o link com a análise completa: Scientific Web Design: 23 Actionable Lessons from Eye-Tracking Studies


Abraços,

Rafael Oliveira - Desenvolvimento de Negócios
Interactis | Marketing Interativo
rafael AT interactis.com.br
(19) 9119.0228




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