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Subject: Wheatsville Co-op Austin, TX

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  • From: Dan Gillotte <gm AT wheatsville.com>
  • To: wheatsville AT lists.ibiblio.org
  • Subject: [Wheatsville] NewsFlash! Wheatsville, a better value!
  • Date: Thu, 28 Jul 2005 09:47:06 -0500

Wheatsville Newsflash

Some of you may have read the Statesman’s hard-hitting article on prices at Whole Foods and Central Market in Wednesday's food section. I’m pleased to announce that we beat them both! Despite the immense buying power and economies of scale that both of these companies have, your co-op beats them on price! Our total is $110.04 while Central Market is $114.43 and Whole Foods is $119.78. This is similar to a basket comparison that we conducted a year ago that showed us being about 10% cheaper than the other guys.

A few things worth noting;

CM and WV are comparing organic peanut butter while WF is fresh ground conventional. While our organic is cheaper than both CM and WF’s conventional grind your own, our Grind your own is 70¢ cheaper than Whole Foods.

The NY Strip Steak at CM is a natural steak for $16.99, Wheatsville’s natural NY Strip is $10.59. WF’s Organic NY Strip is $18.99 while ours is $15.99.

There are a few items that we have priced higher than the other guys according to this survey. For instance, WF and CM are both selling their Horizon milk just slightly higher than we pay for ours. This is an item that their buying power is making a significant difference on. We would basically be giving our milk away in order to compete on that price and we can’t do that. (We are going to work with our distributor though to be sure we are getting the best possible price on this item. )

While this is only a small sampling of items, I’m pleased that we beat the big guys. I’m especially pleased at the pricing of our meat and bulk departments with extremely good prices! So, not only are we easier to shop, but you won’t spend any more here than anywhere else either and you can take that to the bank! Tell your friends!
http://www.statesman.com/life/content/auto/epaper/editions/wednesday/life_entertainment_247e13026065400800fc.html

Thanks for making Member Appreciation Day a HUGE success! It was the biggest July sales day ever! I hope you enjoyed the samples and the economic benefit of being a member!

Next week is the last week for Co-op Advantage Specials Check them out HERE!

See you soon!
Dan Gillotte
Wheatsville GM and e-mail guy!


  • [Wheatsville] NewsFlash! Wheatsville, a better value!, Dan Gillotte, 07/28/2005

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