permaculture

[Nicholas Roberts <nicholas@themediasociety.org>]

have posted below about the media ecology die-off... what we will be left
with, like in finance, will be a few very large corporations, almost nothing
in between, and many, many tiny micro media enterprises

advertisers will have increased power in this new media landscape, with
increased product placements and effect over programming... the public
relations industry will become even more of a dominant force

----------

How's this for a doom-laden sentence from the website *24/7 Wall
St*<http://redirect.cmailer.com.au/LinkRedirector.aspx?clid=e89f171f-698b-4394-be95-219e8dd4906b&rid=56aacd75-139e-4169-8912-7a7da4498ba8>?


No one working in the media industry will ever have seen a year as bad as
2009 will be.

The article goes on to list the 12 major media brands likely to close this
year. Here's a list of some of the iconic publications that are already on
the block, looking shaky or need to seriously downsize as they continue to
haemorrhage advertising:


   - *The Seattle Post-Intelligencer *
   - *Rocky Mountain News *
   - *Playboy *
   - *The New York Observer *
   - *Rolling Stone *
   - *The San Francisco Chronicle *
   - *Entertainment Weekly *

So what about back home? One glance at yesterday's ANZ job figures suggests
the media, across the spectrum, is in for a very rough year. Last month's
count of newspaper ads was down 52% compared with the same month in 2007;
internet ads were down 28%. Newspaper job ad growth was the weakest it had
been since December 1982, including the 1991 recession, and internet job ads
suffered their biggest fall since the survey began in 1998. 2009's
unprecedented challenges will require media companies to break the mould,
get creative, share content and embrace innovation just to stay afloat.

If you work in media, or consume media, or care about media, you should
buckle up your seatbelts real tight. There has never been a ride like the
one that has just started.



-- 
Nicholas Roberts
[im] skype:niccolor