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nafex - Re: [NAFEX] Hawthorn Jelly, a bad name

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  • From: "Mathew Waehner" <>
  • To: "North American Fruit Explorers" <>
  • Subject: Re: [NAFEX] Hawthorn Jelly, a bad name
  • Date: Fri, 28 Dec 2007 12:48:55 -0500

"Thorn Apple" is one name for jimsonweed, a stinking, vile and toxic member of the nightshade family.  Don't know if it is common in your part of the world or not.

On 12/28/07, Jim Fruth <> wrote:
  Thanks for the suggestions to color the Hawthorn jelly but I'm rather
sure the color isn't the problem.  Minnesotans are very grocery store
orientated and are not chance-takers.  If something isn't an item they saw
in a grocery store, they tend to think to themselves, "If I don't recognize
the name; if I haven't had it before, it can't be good."  I'd bet it would
sell well in California where shoppers tend to try new food items.
   Most of our best-selling jellies are not red.  Originally, we thought
the word "Hawthorn" would be preferable to "Thorn Apple," but perhaps not.
   So far we like "Aunti May's ___________", maybe "Auntie May's Thorn
Apple".  Another name that caught our fancy was to use the French word,
Cenelles, hence "La Gelee des Cenelles".  Every(+/-) young girl thinks it
fashionable to speak French and maybe a French jelly might be thought os as
   We are still open to suggestions though.  What we'll probably do is make
up a few of each label, put them on the shelf, then wait and see.

Jim Fruth
Brambleberry Farm
Pequot Lakes, MN  56472
For jams, jellies & syrups:
(877)265-6856 [Store]
(218)831-7018 [My Cell]

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