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- From: "Mathew Waehner" <waehner@gmail.com>
- To: "North American Fruit Explorers" <nafex@lists.ibiblio.org>
- Subject: Re: [NAFEX] Hawthorn Jelly, a bad name
- Date: Fri, 28 Dec 2007 12:48:55 -0500
"Thorn Apple" is one name for jimsonweed, a stinking, vile and toxic member of the nightshade family. Don't know if it is common in your part of the world or not.
On 12/28/07, Jim Fruth <jfruth@tds.net> wrote:
Thanks for the suggestions to color the Hawthorn jelly but I'm rather
sure the color isn't the problem. Minnesotans are very grocery store
orientated and are not chance-takers. If something isn't an item they saw
in a grocery store, they tend to think to themselves, "If I don't recognize
the name; if I haven't had it before, it can't be good." I'd bet it would
sell well in California where shoppers tend to try new food items.
Most of our best-selling jellies are not red. Originally, we thought
the word "Hawthorn" would be preferable to "Thorn Apple," but perhaps not.
So far we like "Aunti May's ___________", maybe "Auntie May's Thorn
Apple". Another name that caught our fancy was to use the French word,
Cenelles, hence "La Gelee des Cenelles". Every(+/-) young girl thinks it
fashionable to speak French and maybe a French jelly might be thought os as
chic.
We are still open to suggestions though. What we'll probably do is make
up a few of each label, put them on the shelf, then wait and see.
Jim Fruth
Brambleberry Farm
Pequot Lakes, MN 56472
For jams, jellies & syrups:
www.bberryfarm.com
(877)265-6856 [Store]
(218)831-7018 [My Cell]
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-
[NAFEX] Hawthorn Jelly, a bad name,
Jim Fruth, 12/28/2007
- Re: [NAFEX] Hawthorn Jelly, a bad name, Mathew Waehner, 12/28/2007
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