North American Fruit Explorers mailing list at ibiblio

["Jim Fruth" <jfruth@tds.net>]

  Thanks for the suggestions to color the Hawthorn jelly but I'm rather 
sure the color isn't the problem.  Minnesotans are very grocery store 
orientated and are not chance-takers.  If something isn't an item they saw 
in a grocery store, they tend to think to themselves, "If I don't recognize 
the name; if I haven't had it before, it can't be good."  I'd bet it would 
sell well in California where shoppers tend to try new food items.
   Most of our best-selling jellies are not red.  Originally, we thought 
the word "Hawthorn" would be preferable to "Thorn Apple," but perhaps not.
   So far we like "Aunti May's ___________", maybe "Auntie May's Thorn 
Apple".  Another name that caught our fancy was to use the French word, 
Cenelles, hence "La Gelee des Cenelles".  Every(+/-) young girl thinks it 
fashionable to speak French and maybe a French jelly might be thought os as 
chic.
   We are still open to suggestions though.  What we'll probably do is make 
up a few of each label, put them on the shelf, then wait and see.

Jim Fruth
Brambleberry Farm
Pequot Lakes, MN  56472
For jams, jellies & syrups:
www.bberryfarm.com
(877)265-6856 [Store]
(218)831-7018 [My Cell]