North American Fruit Explorers mailing list at ibiblio

["Thomas Olenio" <tolenio@sentex.net>]

Hi,

I think "fruit butter" has a better mental appeal, than "fruit spread".   
"Stread" has the conontation of being a synthetic replcement for "whole"  
products.  Many butter replacemtns are good examples of this.

Just my opinion.

I use to buy black currant tea, until I read the label more closely and it  
was "blackcurrant flavored".

Later,
Tom


On Thu, 28 Jul 2005 07:42:55 -0700 (PDT), Deb Schneider <debs@yahoo.com>  
wrote:

> You could work around it and still get the hits.  Meta tags, a title  
> that read "It's not Jam, It's not Jelly, It's low sugar fruit spread!"  
> or some such.  Use the words jam and jelly in the text, but don't claim  
> to be selling jam or jelly. :)
>
> deb



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