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market-farming - Re: [Market-farming] delivery fee

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  • From: Willie McKemie <mf AT austinfarm.org>
  • To: Market Farming <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] delivery fee
  • Date: Thu, 11 Jun 2009 13:36:37 -0500

On Thu, Jun 11, 2009 at 02:13:54PM +0000, cjmaness AT juno.com wrote:
> I'm delivering flower bouquets to a restaurant this week for the first
> time. What is a reasonable delivery fee? This will be a 30 mile round trip
> for me. This is a one time event, but I'm hoping it will turn into more.
> Any ideas?

It may be poor marketing to charge directly for delivery. I typically
drive 60-100 miles on delivery routes; it takes me 2-4 hours. OUR
vehicle costs are down to about $.10-$.15 per mile. $10/hour is enough
to cost for a driver, I think. So, as much as $60 for a trip. I don't
directly charge for delivery, but I don't like to make a trip for $200
in sales. $300-$500 is more the norm. Whenever possible, I make my
trips multi-purpose: wife going to work or "I've got a doctor's
appointment, what can I sell in that area?"

--
Willie, ONWARD! Through the fog!
http://counter.li.org Linux registered user #228836 since 1995
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