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RE: [Market-farming] Creative Advertising for Farmer's Markets
- From: <ghfarm AT sbcglobal.net>
- To: "'Market Farming'" <market-farming AT lists.ibiblio.org>
- Subject: RE: [Market-farming] Creative Advertising for Farmer's Markets
- Date: Mon, 07 Mar 2005 13:39:13 -0000
Jeff, I am the chairman of our Market Farmers
group, have been for many years and served various positions on the Board of
Directors prior to being elected as chairman. We advertise using many avenues. Our
local paper has a food editor whom is quite attached to just picked fresh produce,
baked goods and ready to eat items. We do radio advertising. We
have found that our local am (talk format type, mostly) is where we get the
biggest bang for the buck. We do main street banners and have recently
added real estate for sale type signage displaying following the arrow
directions. It has been my experience that as high tech we have become,
some of the more simple methods are overlooked and quite frankly provide still
the best avenue for advertising. I feel that advertising designed,
presented and promoted from a simple country farmer Perspective, is the most effective, after
all, it follows the theme of Farmers Markets. May riches come your way, Ron From: Hi- I am a market grower who was just elected/appointed as chair of our
Grower's Association advertising committee. Our grower's association
consists of about 50 growers with smaller numbers of crafters and prepared
food vendors that "fill out" our markets. We run one very
dynamic weekend flagship market as well as six weekday sattelite markets in
area communities. Attendance at all of the markets is good, with weekend
attendance being great. We already print advertise and online advertise, and all of our vendors
give out refridgerator magnets listing all of the markets. We also get a
lot of favorable press. However, we are looking to really kick up
attendance this year. We are considering radio and " Jeff New Roots Farm Celebrate Yahoo!'s 10th Birthday! |
-
[Market-farming] Creative Advertising for Farmer's Markets,
Jeff Cantara, 03/07/2005
- RE: [Market-farming] Creative Advertising for Farmer's Markets, ghfarm, 03/07/2005
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