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market-farming - Re: [Market-farming] Wild business scenarios

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  • From: "Mr Lucky" <steve AT mrlucky.com>
  • To: <singingpigfarm AT earthlink.net>, "Market Farming" <market-farming AT lists.ibiblio.org>
  • Cc:
  • Subject: Re: [Market-farming] Wild business scenarios
  • Date: Wed, 9 Feb 2005 20:00:32 -0800

From: "Steven Rogers" <singingpigfarm AT earthlink.net>

The scenario of several days ago of a farmer selling $500 at a farmer's market with costs of $400
and Pat's scenario of selling tomatoes at break evenprice at a farm stand are pretty wild and
are in no way representative of reality. After 15 profitable years as a market farmer I know what it
costs to produce vegetables.

Oy! Again, I was using it as an extreme example of why it was irrelevant to share gross sales. It wasn't a real life scenario. Most of the farmers I sell with have no idea what their profit is. Some brag about how much they did in a day. Often the sames ones are renting two stalls and driving a huge truck getting 13 miles per gallon and come from hours away. If I live where the market is, get great mileage and sell in one stall, comparing our gross sales is meaningless. That's my point.

Please share gross sales if you like.




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