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  • From: "Mr Lucky" <steve AT mrlucky.com>
  • To: "Market Farming" <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] cost of sales
  • Date: Wed, 2 Feb 2005 10:50:02 -0800

Barb, it wasn't a literal example of my business or my gross margins. I'm doing fine!

Mentoring, helping and being positive are great but my point is sharing your gross sales is irrelevant without knowing your gross margins. But if you want to- swell! Just take the information for what it's worth.

Steve

Rancho Gordo
New World Specialty Food
www.ranchogordo.com


----- Original Message ----- From: <OakCamp2 AT aol.com>
To: <market-farming AT lists.ibiblio.org>
Sent: Wednesday, February 02, 2005 10:34 AM
Subject: Re: [Market-farming] cost of sales


In a message dated 2/2/2005 11:27:00 AM Central Standard Time,
singingpigfarm AT earthlink.net writes:
Also, I don't get discouraged or resentful when I talk to fellow farmers who
are doing better than I am. It encourages and inspires me because it lets me
know how much upside potential is available. That's just me, I try to put a
positive spin on things.
I agree with the above. Most of the vendors at Dane County Farmer's Market
are <very> willing to tell other vendors how they did that day. Most are
supportive and willing to share. If they hear that your sales weren't good they
will offer suggestions. Good business people mentor those around them!
Remember, you get what you give in the world :-)

Steve, if it takes you $400 to make $500, then something is not working in
your business plan. I would encourage you to take a hard look at your numbers
and find where you are losing money and then eliminate that product, or find a
better way to produce it. Quick Books is an excellent tool for checking your
bottom line. Our gross profit margins run around 85%. Last year we had to
run lower than that because of poor spring weather that kept most people out of
their gardens until the end of June. In order to move product we offered our
potted plants at a reduced price. I also suggest the book "Sell What You Sow"
by Eric Gibson.

John, I'll send you my numbers directly.
HTH,
Barb



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