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  • From: "Caryl Elzinga" <alderspring AT salmoninternet.com>
  • To: <market-farming AT lists.ibiblio.org>
  • Subject: [Market-farming] shipping meet
  • Date: Sat, 8 Feb 2003 10:07:10 -0700

Another question for you direct marketers of beef (and other meats). We
have received a few inquiries into shipping (especially around Christmas
when some of our regulars wanted us to ship for Christmas presents for
them). We did some preliminary checking and found that the shipping cost
for, say a 20lb pack, was about $50! That doesn't include packaging costs
and labor. Our meat is frozen, so it would have to be shipped on dry ice 2
day. Do any of you ship? Is it worth the hassle?? Are there cheaper
ways??

We find, like Rick H., that what makes customers buy from us is that they
can look us in the eyes, talk to us, (my husband has an amazing memory for
names), know that they are buying animals that WE raised, and develop a
trust of us and their beef. Price is rather irrelevant to these folks, they
want to buy from us. But doesn't price become critical in a shipping
situation? I look around the web and find quite a range of prices (many
below where we can economically justify this effort--some apparently at
commodity level, which just puzzles me), all from places that look nice.
Wouldn't the customer simply buy from the cheapest place in the absence of
the personal relationship??

Caryl






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