Skip to Content.
Sympa Menu

market-farming - Re: [Market-farming] Interesting Stats

market-farming AT lists.ibiblio.org

Subject: Market Farming

List archive

Chronological Thread  
  • From: "Rainbow's End Farms & Orchards" <rainbowsend AT swva.net>
  • To: <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Interesting Stats
  • Date: Sat, 21 Dec 2002 15:46:58 -0800

Please unsubscribe this address from the list.
Thanks.

Rainbows End Farms and Orchards
880 Central Academy Road
Stuart, Virginia 24171
276-694-4324
----- Original Message -----
From: "Kevin Ancell"
<kancell AT goodearthgardens.com>
To: <market-farming AT lists.ibiblio.org>
Sent: Friday, December 06, 2002 10:28 PM
Subject: [Market-farming] Interesting Stats


39% of U.S. Consumers Choose Organic Food
HARLEYSVILLE, Pa. (December 6, 2002) - The 2002
Organic Consumer Trends
Report, a $3,995 study jointly produced by The
Natural Marketing Institute
here and SPINS, San Francisco, has found that 39%
of the U.S. population, or
more than 40 million households, uses organic
products. This robust
household penetration accounts for $6.9 billion in
U.S. organic food and
beverage sales. The report identifies a range of
organic consumer segments,
and compares key attitudes, behaviors and purchase
patterns of each. Three
U.S. organic segments are divided into three
categories: The Organic
Integrated Group, it says, makes up 37% of all
organic users, holds very
strong attitudes toward organically grown foods,
and consumes such food more
than once a day. In the middle is a group that
represents 39% of all organic
users, and consumes organics at least weekly. On
the fringe is a group that
makes up 24% of all organic users and eats such
food only occasionally.
Steve French, NMI managing partner, said fewer
than half of U.S. consumers
understand what makes a product organic.
"Marketers will need to take the
responsibility of communicating these key benefits
of organic products to
consumers," French said.
=========================================
Half of Americans Will Serve Organic Food at
Thanksgiving
WASHINGTON (November 25, 2002) -- Fifty-one
percent of Americans say they
will serve at least one organic dish this
Thanksgiving holiday, which is not
too surprising since that same percentage of
Americans reported to the
Roper-Starch organization earlier this year that
they purchase organic foods
and beverages at least sometimes. The Thanksgiving
survey was conducted for
the Grocery Manufacturers of America by an
organization here called the
polling company. It was the first time such a
survey had been taken, and it
follows the implementation of federal standards
for organic foods on Oct.
21. Organic vegetables were the top choice among
those who plan to serve
organic food, according to the GMA study. Half the
respondents said they
would serve an organic vegetable, with mixed
vegetables (10%), beans (other
than green or lima beans, 9%) and corn (8%) being
the most frequently cited
side dishes. New England residents are most likely
to put organic food on
the table, with 61% saying they planned to do so.
In addition, more men than
women are likely to serve organic foods (58% to
45%). -- Barbara Murray.

_______________________________________________
Market-farming mailing list
Market-farming AT lists.ibiblio.org
http://lists.ibiblio.org/mailman/listinfo/market-f
arming

Get the list FAQ at:
http://www.marketfarming.net/mflistfaq.htm








Archive powered by MHonArc 2.6.24.

Top of Page