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market-farming - Re: Plans for Opening Day

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Subject: Market Farming

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  • From: "Brian and Jacqueline Potzkai" <potzkai AT hotmail.com>
  • To: market-farming AT franklin.oit.unc.edu
  • Subject: Re: Plans for Opening Day
  • Date: Tue, 13 Feb 2001 13:38:55 -0800


Del - what a good idea to have opening day events, we don't do that here, thanks for sharing!! The promo's that my hubby and I do are things like: give away 3 recipes, ie: 3 eggplant recipes with every eggplant purchase (make sure they're good recipes, it's the only way this system will work) next market day customers are back for all the makings of Moussaka because they enjoyed the Iman Bayildi recipe so much. We try to make recipes that have a variety of produce in it - for instance pasta primervera. We also collect recipes from customers, if it passes the taste test they are posted - customers love to see their recipe and name up at market. Something else we did (didn't intend to get the publicity for it but we did) is that we give to the food bank, at Christmas time we gave money, and $10 gift certificates and a lb of walnuts for every hamper. We also give to the food bank at the end of every market day - after all why bother taking home something that will end up going in the compost heap, they're still extremely fresh vegies but we won't consider them for sale at the farm gate the following day as we only sell vegetables picked that day for farm sales (something our customers know they can count on).

About ideas for opening day, how about giving out flowers? Or bedding plants, ie: ornamental peppers are so attractive, another cheap promo you can do yourself is fridge magnets, you can purchase the black plastic magnet by the roll it has a peel off sticky side, put down several colourful business cards - you can make them on your computer and cut around the card edge into the magnet with an artist knife. People do use them at home!

I'd love to hear more ideas!

Jacqueline
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  • Plans for Opening Day, Del Williams, 02/13/2001
    • <Possible follow-up(s)>
    • Re: Plans for Opening Day, Brian and Jacqueline Potzkai, 02/13/2001

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