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market-farming - Survey results available--Direct Marketing in Philadelphia

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  • From: MariavHM AT aol.com
  • To: market-farming AT franklin.oit.unc.edu
  • Subject: Survey results available--Direct Marketing in Philadelphia
  • Date: Mon, 17 Jul 2000 15:30:38 EDT


Philadelphia's Farmers' Market Trust, a nonprofit organization improving the
supply of affordable food and good nutrition in the Mid-Atlantic region, and
RISA (Regional Infrastructure for Sustaining Agriculture), announce the
results of a survey of fruit and vegetable farmers in Pennsylvania, New
Jersey, Delaware and Maryland. The 63-page study titled, "Barriers and
Opportunities for Direct Marketing in the Philadelphia Region" documents
farmer opinions of the marketing options available to them in a metropolitan
region, as uncovered through a mail survey and series of in-depth interviews.
The study reveals the obstacles small, family farmers must overcome to
survive in an increasingly competitive market environment. Recommendations
demonstrate how obstacles can be overcome; one recommendation has already
been implemented in Pennsylvania, specifically allocating $500,000 for a
farmers' market nutrition program targeted to seniors. Copies of the study
are available for $15.95, including shipping and handling. E-mail requests to
fmtrust AT libertynet.org, fax Meredith Stone at 215 568 0882 or call 215 568
0830 Extension 10. A grant from the William Penn Foundation supported the
research.



  • Survey results available--Direct Marketing in Philadelphia, MariavHM, 07/17/2000

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