Market Farming

["Elizabeth Pike" <pike AT always-online.com>]

http://smallfarms.orst.edu/analyzing_three_farmers.htm--scroll on down
to poll taken of consumers for reasons to come to farmers' markets.
Rest of report is interesting also.

http://www.nal.usda.gov/afsic/nsfc/2iiia1.htm  "...Today, more people
are realizing the importance of good nutrition in maintaining their
health..."


http://www.briar-cliff.edu/history/Birth.htm --Midwestern Farmers and
the Birth of Modern Consumer Culture in the United States

http://www.joe.org/joe/1996august/rb1.html --Characteristics of
Farmer-To-Consumer Direct Market Customers: An Overview

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Studies in which you may be interested:

Swanson, R.B. and C.E. Lewis. "Alaskan Direct-Market Consumers:
Perception of Organic Produce." Home Economics Research Journal. Vol.
22, No. 2, pp. 138-155, December 1993. (NAL Call No. TX1.H63)

Bruhn, C.M., P.M. Vossen, E. Chapman, and S. Vaupel. "Consumer
Attitudes Toward Locally Grown Produce." California Agriculture. Vol.
46, No. 1, pp. 13-16, July-August 1992.

Govindasamy, Ramu, Aruna Pingali, John Italia, and Daymon Thatch.
"Consumer Response to State-Sponsored Marketing Programs: The Case of
Jersey Fresh." New Jersey Agricultural Experiment Station, Cooperative
Extension, Rutgers University. P-02137-2-98, February 1998.


Rhodus, Tim, Janet Schwartz, and James Hoskins. "Ohio Consumer
Opinions of Roadside Markets and Farmers' Markets." Department of
Horticulture, Ohio State University, May 1994.

Brooker, J., R. Eastwood, and B. Gray. "Consumers' Perceptions and
Attitudes Regarding Tennessee's New Farmers' Markets." Tennessee Farm
and Home Science. Vol. 168, pp. 14-19, Fall 1993. (NAL Call No.
100-T25F)

Eastwood, David, John Brooker, and Morgan Gray. "An Intrastate
Comparison of Consumers' Patronage of Farmers' Markets in Knox,
Madison, and Shelby Counties." Department of Agricultural Economics
and Rural Sociology, University of Tennessee. Research Report 95-03,
February 1995.

Eastwood, David. "Using Customer Surveys to Promote Farmers' Markets:
A Case Study." Journal of Food Distribution Research. pp. 23-30,
October 1996.

McGrath, M.A., J.F. Sherry, and D.D. Heisley. "An Ethnographic Study
of an Urban Periodic Marketplace: Lessons from the Midville Farmers'
Market." Journal of Retailing. Vol. 69, No. 3, pp. 280-319, Fall 1993.

Packer Fresh Trends. "A Profile of Fresh Produce Consumers." Vance
Publishing Corporation, Overland Park, KS. Vol. XCIX, No. 54, 1998.


Liz