Healthy soil and sustainable growing

[Pego Rice <firekeeper38@yahoo.com>]

Heh

 

Both here and there he was/is riding an "Awareness Wave" that was already hitting a critical saturation point, the whole reason a channel would be willing to put a crew on it.  He seems pretty focused on kids and troubled youth, reflecting both his own history and his young family and has aggressively aimed all his fame, money and attention on these two populations. 

 

I don't think you can ask for more brilliant and sincere than that from a celeb.  They are never the cranks fussing about the lunatic fringe telling an truth that sounds crazy, they are always just the folk who hear about it as it creeps into fashion.  Jamie's show in England had a pretty rocky start, I watched it all on BBC and the school he invaded first didn't even have the equipment to cook his food, but he was given a MUCH longer larger time-bracket to work in. Eventually he got a "summer school" to train a whole district worth of lunch ladies to learn to cook and a raise for the cooks who were working so much harder.  This money actually did come out of the school budget elsewhere, since their finding was that they needed less in the way of clinic care after lunches and less attention for behavioral issues.  He also got parents and the school districts to up their money for healthy food, flat out.  It wasn't much of a difference all told, money wise, but a big difference for the district in.

 

Here, he has slapped both into the shear unfathomable depth of child food ad propaganda and and equally shocking level of school "dumbing down" plus the wreck that lobbyists have left of our USDA.  It ain't pretty, but schools have already been moving at the pricking of concerned parents.  Things like taking the soda machines out, not enough by far but the bed is well-sewn for this sort of public infotainment

 

In his favor, his working class grounding heavily informs how he goes about things.  He may get studio money, but goes straight for the working class peeps that support the structure, both in the schools and amongst the parents.  He understands that if people don't feed that beast it will woof away. 

 

Yours, Pego