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  • From: matusiak <dave AT matusiak.org>
  • To: "Internetworkers: http://www.ibiblio.org/internetworkers/" <internetworkers AT lists.ibiblio.org>
  • Subject: [internetworkers] New Web "Experience"
  • Date: Mon, 2 Apr 2007 12:33:28 -0400

Hey y'all --

Check out Trent Reznor's new & innovative way to market his next album and subsequent tour...

<http://today.reuters.com/news/articlenews.aspx? type=entertainmentNews&storyID=2007-04-02T140803Z_01_N02336202_RTRUKOC_0 _US-NINEINCHNAILS.xml&WTmodLoc=BBArt_R2_entertainmentNews-5>

Reznor adopts unusual Web campaign for new album

NEW YORK (Billboard) - Trent Reznor could have just given a few interviews to explain Nine Inch Nails' new album, "Year Zero." But instead, he's using a multifaceted Internet scavenger hunt, and in some cases, his own rabid fans, to help gradually build the story of the project.

Neither Reznor, his management nor representatives at his Interscope label would speak to Billboard about the campaign, which has encompassed everything from cryptic phrases on T-shirts to Orwellian Web sites to MP3s found on USB drives in bathrooms at NIN concerts. But a source with knowledge of the project says Reznor may very well perceive it all not as a marketing campaign, but as "a new entertainment form."






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