Internetworkers: http://www.ibiblio.org/internetworkers/

[matusiak <dave AT matusiak.org>]

Hey y'all --

Check out Trent Reznor's new & innovative way to market his next  
album and subsequent tour...

<http://today.reuters.com/news/articlenews.aspx? 
type=entertainmentNews&storyID=2007-04-02T140803Z_01_N02336202_RTRUKOC_0 
_US-NINEINCHNAILS.xml&WTmodLoc=BBArt_R2_entertainmentNews-5>

Reznor adopts unusual Web campaign for new album

NEW YORK (Billboard) - Trent Reznor could have just given a few  
interviews to explain Nine Inch Nails' new album, "Year Zero." But  
instead, he's using a multifaceted Internet scavenger hunt, and in  
some cases, his own rabid fans, to help gradually build the story of  
the project.

Neither Reznor, his management nor representatives at his Interscope  
label would speak to Billboard about the campaign, which has  
encompassed everything from cryptic phrases on T-shirts to Orwellian  
Web sites to MP3s found on USB drives in bathrooms at NIN concerts.  
But a source with knowledge of the project says Reznor may very well  
perceive it all not as a marketing campaign, but as "a new  
entertainment form."