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[internetworkers] Direct Marketing Tips from the Pros

From: matusiak <dave AT matusiak.org>
To: "Internetworkers:http"@happyhouse.metalab.unc.edu://www.ibiblio.org/internetworkers/ <internetworkers AT lists.ibiblio.org>
Cc:
Subject: [internetworkers] Direct Marketing Tips from the Pros
Date: Fri, 1 Oct 2004 21:10:11 -0400

You really need to visit http://www.melissadata.com/tips/directmarketing.htm

There you can find such gems as "Why People Buy" and "Don't Take No For An Answer." Lots of good communications items on how to deliver your message with force and audience targeting for maximum impact. I am sold!

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Limited Time For Motivation
A limited time offer can often move the skeptic and procrastinator from prospect to customer. Because putting a drop dead date on an offer frequently will move that hesitant person to action.

Generation Y Lists
The teen market is growing in a big way, and today's teens are ready to buy through the mail. When introducing a product to the teen market, direct mailers will encounter several problems when making their list selections.

Don't Take No For An Answer
Continue to "talk" to your prospects even after they say no. Often a "no" is really a "no now." Prospects sometimes say "no" just because the timing is wrong.

[internetworkers] Direct Marketing Tips from the Pros, matusiak, 10/01/2004