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internetworkers - Re: [internetworkers] British Fasion site that went belly up 6m before GoLive - anyone remember the name?

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  • From: Beckett <thomas AT tbeckett.com>
  • To: anilorac AT nc.rr.com, "Internetworkers: http://www.ibiblio.org/internetworkers/" <internetworkers AT lists.ibiblio.org>
  • Cc:
  • Subject: Re: [internetworkers] British Fasion site that went belly up 6m before GoLive - anyone remember the name?
  • Date: Tue, 05 Aug 2003 14:58:51 -0400

Boo.com
http://www.businessweek.com/ebiz/0006/ep0612.htm

anilorac wrote:
Some folks at work today couldn't remember the name of the fashion site that
was to launched in the UK awhile back ago but wasn't b/c the company went
belly up.


The company garnered a bit of notoriety (like BuildNet) b/c it burned
through an immense amount of capital, and ran out of money about 6 months
before launch.
They wound up spending all their capital on promotion, so it was a very
public flop.
Anyone remember the name of this company and site?
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