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internetworkers - [internetworkers] British Fasion site that went belly up 6m before GoLive - anyone remember the name?

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  • From: anilorac <anilorac AT nc.rr.com>
  • To: internetworkers AT lists.ibiblio.org
  • Subject: [internetworkers] British Fasion site that went belly up 6m before GoLive - anyone remember the name?
  • Date: Tue, 5 Aug 2003 11:55:21 -0700 (PDT)

Some folks at work today couldn't remember the name of the fashion site that
was to launched in the UK awhile back ago but wasn't b/c the company went
belly up.


The company garnered a bit of notoriety (like BuildNet) b/c it burned
through an immense amount of capital, and ran out of money about 6 months
before launch.

They wound up spending all their capital on promotion, so it was a very
public flop.

Anyone remember the name of this company and site?




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