Internetworkers: http://www.ibiblio.org/internetworkers/

["Michael D. Thomas" <mdthomas AT mindspring.com>]

On the subject of odd ad campaigns....

http://media.guardian.co.uk/advertising/story/0,7492,727772,00.html

----- Original Message -----
From: "Michael S Czeiszperger" <czei AT webperformanceinc.com>
To: "InterNetWorkers" <internetworkers AT franklin.oit.unc.edu>
Sent: Monday, June 10, 2002 1:01 PM
Subject: [internetworkers] Global Crossing wanted Mafia Spokesperson for ad
campaign


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> Its hard to believe, but the Chairman of the Board of Directors for
> GlobalCrossing was pushing for this ad compaign. :-)
>
> http://www.nytimes.com/2002/06/10/business/media/10GLOB.html
>
> "...ads that would portray the company, in the words of the campaign's
> creators, as 'opportunistic,' 'relentless,' 'fiercely competitive,' 'street
> smart' and 'ruthlessly efficient.'"
>
> - --
> Michael Czeiszperger
> Web Performance Inc.
> Raleigh, NC
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> ---
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