Internetworkers: http://www.ibiblio.org/internetworkers/

[Michael S Czeiszperger <czei AT webperformanceinc.com>]

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On Tuesday 11 September 2001 09:23 am, you wrote:
> on a side note, I just read that the two public radio stations (WUNC &
> WCPE) have 24.4% market share here (WUNC - 13.9, WCPE - 10.2.)  I read it
> here:
>
> http://doc.weblogs.com/2001/09/09#ratingPublicRadio
>

Last year I attended a talk by the president of a national market research 
organization, and he gave figures for radio listenership that placed WUNC 
closer to tenth place and didn't even list the other public stations. The 
other stats showed that radio advertising and web advertising were costly and 
ineffective compared to newspaper advertising. This didn't make sense to me 
until I found out he worked for the N&O. You'd think the president of a 
national organzation dedicated to "research" would at least make an attempt 
at impartiality.

- -- 
Michael S Czeiszperger
czei AT webperformanceinc.com

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