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[mdthomas AT mindspring.com]

>But beyond that knee-jerk reaction to BV, 
>I'd be curious as to how the "someone" 
>envisions "personalization" fitting into 
>their site - what is the scope of their 
>requirements, in other words? And why would 
>you consider paying money for generalized 
>bloatware in the first place?

Per Personalization: the idea is simple. "Match
content to the web user." The problem is complex.
"Users" must exist as unique entities, and they
must be represented as composites of various
pre-defined data points. "Content" must be similarly
atomic and all the individual entities of "content"
must be sortable on a best-fit/worst-fit axis
for each possible "User." Both "Users" and 
"Content" sets must be overridingly complete to 
be effective. Oh, and then your matrix must
be represented in a realworld presentation
layer, and the whole experience must be pleasing
enough so that the "Users" come back and gain value
from having the site personalized in the first 
place.

Per buying bloatware:

If people didn't buy bloatware, what would
happen to the bloatware training & consulting
market? That's a major part of the GDP! You
want us to have a high GDP, right?? 

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